Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
No more guessing games. Align your team’s strategic objectives clearly, so everyone knows what’s on the test.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
No more guessing games. Align your team’s strategic objectives clearly, so everyone knows what’s on the test.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
No more guessing games. Align your team’s strategic objectives clearly, so everyone knows what’s on the test.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
No more guessing games. Align your team’s strategic objectives clearly, so everyone knows what’s on the test.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
No more guessing games. Align your team’s strategic objectives clearly, so everyone knows what’s on the test.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
Growth Marketing & Demand Generation
No more lost permission slips, your campaigns just got a hall monitor.
No more guessing games. Align your team’s strategic objectives clearly, so everyone knows what’s on the test.
We turn scattered tactics into a single plan that builds demand and proves it in the numbers. Every cycle sets a goal, tests smart, and scales what works.
Why Growth Marketing Matters Now
Why Growth Marketing Matters Now
Ad budgets continue to tighten while buyer journeys become longer. When channels operate without a clear objective and a defined rubric, budgets become unaligned, attribution becomes unclear, and pipeline growth stagnates. Our program fixes the chaos with goals, routes, and report cards leaders trust.
Ad budgets continue to tighten while buyer journeys become longer. When channels operate without a clear objective and a defined rubric, budgets become unaligned, attribution becomes unclear, and pipeline growth stagnates. Our program fixes the chaos with goals, routes, and report cards leaders trust.
How Growth Marketing Works
Full Funnel Mapping
Define personas, journey stages, and content gaps from first impression to renewal.
Full Funnel Mapping
Define personas, journey stages, and content gaps from first impression to renewal.
Full Funnel Mapping
Define personas, journey stages, and content gaps from first impression to renewal.
Channel and Budget Scoring
Model media mix against customer cquisition costs (CAC), lifetime value (LTV), and velocity, then right‑size spend to goals.
Channel and Budget Scoring
Model media mix against customer cquisition costs (CAC), lifetime value (LTV), and velocity, then right‑size spend to goals.
Channel and Budget Scoring
Model media mix against customer cquisition costs (CAC), lifetime value (LTV), and velocity, then right‑size spend to goals.
Creative and Offer Lab
Run fast variants across ads, landers, and email. Grade on statistical confidence and keep the top performers.
Creative and Offer Lab
Run fast variants across ads, landers, and email. Grade on statistical confidence and keep the top performers.
Creative and Offer Lab
Run fast variants across ads, landers, and email. Grade on statistical confidence and keep the top performers.
ABM Stack Integration
Connect CRM, MAP, and intent data so sales is never hunting for the attendance sheet.
ABM Stack Integration
Connect CRM, MAP, and intent data so sales is never hunting for the attendance sheet.
ABM Stack Integration
Connect CRM, MAP, and intent data so sales is never hunting for the attendance sheet.
Test, Learn, Scale Loop
Weekly experiments roll into insight recaps and iterative rollouts that compound performance.
Test, Learn, Scale Loop
Weekly experiments roll into insight recaps and iterative rollouts that compound performance.
Test, Learn, Scale Loop
Weekly experiments roll into insight recaps and iterative rollouts that compound performance.
Strategy Reviews
Regular reviews put the learning on the chalkboard and make next steps obvious.
Strategy Reviews
Regular reviews put the learning on the chalkboard and make next steps obvious.
Strategy Reviews
Regular reviews put the learning on the chalkboard and make next steps obvious.
Who We Help
Who We Help
Lean Marketing Teams:
Get a ready‑to‑run plan with journeys, paid playbooks, A/B templates, and a one‑board KPI view.
Lean Marketing Teams:
Get a ready‑to‑run plan with journeys, paid playbooks, A/B templates, and a one‑board KPI view.
Lean Marketing Teams:
Get a ready‑to‑run plan with journeys, paid playbooks, A/B templates, and a one‑board KPI view.
Capacity-Gapped Agencies:
White‑label calendars, briefs, and asset checklists your juniors can run without extra oversight, plus strategist backup when needed
Capacity-Gapped Agencies:
White‑label calendars, briefs, and asset checklists your juniors can run without extra oversight, plus strategist backup when needed
Capacity-Gapped Agencies:
White‑label calendars, briefs, and asset checklists your juniors can run without extra oversight, plus strategist backup when needed
Nonprofits & Associations:
Optimize donor, volunteer, and event flows for lower acquisition costs and clearer board reporting.
Nonprofits & Associations:
Optimize donor, volunteer, and event flows for lower acquisition costs and clearer board reporting.
Nonprofits & Associations:
Optimize donor, volunteer, and event flows for lower acquisition costs and clearer board reporting.
Expected Results & Outcomes
Lower CAC by up to 30 percent through better targeting and pacing.
Lift landing page conversion rates by up to 25 percent with continuous testing.
Shorten sales cycles by up to 20 percent with sequenced nurture and retargeting.
Improve LTV to CAC ratio by up to 1.5x via expansion and loyalty programs.
Attribute up to 40 percent more pipeline directly to marketing in your CRM.
Why Hickory Grove
Plenty of firms offer piecemeal ads or generic automation. We connect every tactic to financial impact, then teach your team how to keep improving after we leave the classroom.
Authenticity
Straight‑talk insights, not smoke and mirrors. If a grade drops, we explain why and how to fix it.
Clarity
One dashboard that reads like a GPA. Leadership sees signal without jargon.
Learning
Workshops, office hours, and playbooks that transfer know‑how so wins stick long term.
Do you run campaigns or only advise?
Both. We can plan and coach, or we can plan and execute with your team. We plug into your stack and processes so velocity goes up, not down.
How soon will we see signal?
Most teams see early learning in the first test cycles and compounding gains as we scale what works. We avoid exact timelines on purpose and focus on measurable lift per cycle.
What if we lack a clean CRM or MAP setup?
We stabilize the foundation first. That means tracking hygiene, audience sync, and basic lifecycle stages so tests measure what matters.
Can you support ABM and complex buying committees?
Yes. We map roles, sequence touches, and connect intent data so sales gets helpful context instead of cold leads.
Do you run campaigns or only advise?
Both. We can plan and coach, or we can plan and execute with your team. We plug into your stack and processes so velocity goes up, not down.
How soon will we see signal?
Most teams see early learning in the first test cycles and compounding gains as we scale what works. We avoid exact timelines on purpose and focus on measurable lift per cycle.
What if we lack a clean CRM or MAP setup?
We stabilize the foundation first. That means tracking hygiene, audience sync, and basic lifecycle stages so tests measure what matters.
Can you support ABM and complex buying committees?
Yes. We map roles, sequence touches, and connect intent data so sales gets helpful context instead of cold leads.
Do you run campaigns or only advise?
Both. We can plan and coach, or we can plan and execute with your team. We plug into your stack and processes so velocity goes up, not down.
How soon will we see signal?
Most teams see early learning in the first test cycles and compounding gains as we scale what works. We avoid exact timelines on purpose and focus on measurable lift per cycle.
What if we lack a clean CRM or MAP setup?
We stabilize the foundation first. That means tracking hygiene, audience sync, and basic lifecycle stages so tests measure what matters.
Can you support ABM and complex buying committees?
Yes. We map roles, sequence touches, and connect intent data so sales gets helpful context instead of cold leads.
Start Your Growth Plan
Start Your Growth Plan
Start Your Growth Plan
Start Your Growth Plan
Grab your hall pass to bigger pipelines.
Grab your hall pass to bigger pipelines.
© 2025 Hickory Grove Consulting. Built on 1917 roots.
© 2025 Hickory Grove Consulting. Built on 1917 roots.
© 2025 Hickory Grove Consulting. Built on 1917 roots.
© 2025 Hickory Grove Consulting. Built on 1917 roots.
© 2025 Hickory Grove Consulting. Built on 1917 roots.
© 2025 Hickory Grove Consulting. Built on 1917 roots.